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Why Photographers Fail
Recently there has been a spate of very sad, and ultimately defeatist articles decrying the “death of photography”. We have no shortage of examples. Seriously.
In all their pain and detailed examples of how the art and business of photography have been “ruined” (their words), I can find little to no examples of the basic, most important reason that photographers are falling behind.
And that is;
Photographers are wildly devotedly, happily, and ecstatically in LOVE with the processes of photography. Like any devoted partner, they see the relationship as sacrosanct, and the most important in their lives.
And they are totally, 100% wrong to be so.
Photography is a process, plain and simple. Romanticizing it makes it more difficult to change, to adapt to new rules, and to find solutions that are not instantly visible.
While they are deeply committed to and in love with the process of photography, their clients are simply… not.
We call that a disconnect.
And a shame.
Let me give some examples.
Jay B Sauceda is an Austin based photographer with a Texas-sized appetite for making killer images. Whether it be piloting a plane through a mountain canyon, or hiking the Utah plateaus, Jay looks for images that spark the imagination.
I had a chance to sit down and chat with him for a few minutes and I thought I would share that with you.