Find and Keep Commercial Photography Clients: A Free Training Series.

Find and Keep Commercial Photography Clients: A Free Training Series.

I have finally put the finishing touches on the Training Series I have been working on:

“How To Find and Keep Commercial Photography Clients” has been a long time coming. I have been working on it for about 4 years now. Not the system – I have always used the system – but in the organization of it into a cogent, and easy to follow course for commercial photographers to follow.

One of the most asked questions I get as an educator and a mentor is “where do I find clients for my commercial work?” Without any sort of access to the industry it can be quite complex. The old inroads have changed. Now we have to be more nimble, more innovative, and more organized.

This system does that for/with you.

No Secrets. No Tricks. No Easy Button. No Quick Success. All of that is pure crap – and you KNOW it is.

This is a system that can work for a photographer in almost any area or region. It is methodical and measurable.

The initial training is FREE. No charge. Nada damn penny.

And while a premium will be offered at the end of the training, there is absolutely no selling going on in the video training across the four modules.

This is real, actionable training you can use starting today. You can begin building your system immediately.

Sign up for the training at this page: and you will receive the first module link in the email that comes to you immediately. One email per week will follow with a module per week. The fifth email will be a wrap-up with an offer to continue on to the premium part of the training. (Did I mention there is no cost? I did… sorry.)

Even if you do not continue, you will have a good base system that you can TAKE ACTION and find the clients you need – and who need you.

SPECIAL NOTE: THIS TRAINING IS FOR COMMERCIAL/EDITORIAL PHOTOGRAPHERS, NOT CONSUMER PHOTOGRAPHERS. (If you shoot weddings, babies, seniors etc… this is NOT the system for you.)

So if you are interested in jumpstarting your commercial photography business, or ready to finally formalize a way to find clients for your fledgling business, take a look at the free training and get started today.

How To Find and Keep Commercial Photography Clients is live today (November 2) and the premium class begins December 1. (Enroll before November 15 and save $100 off the class price.) More coming on this special offer.


What We Learn from Studying Master Photographers




I am just about full on my newest portrait class (starting November) and we have been discussing a lot of things in the current portrait class that has me thinking. Yeah, that can be sorta dangerous, but in this case I think I want to share a few things.

In today’s wacky, fast-paced, ‘just-show-me-how-it’s-done’ world there are those who want to skip the hard bits. Just jump on over the challenging and get right to the ‘good stuff’. And yeah, we have bemoaned this before.

But today, more than ever, it seems like what is missed is becoming the heart of what should be found. It isn’t difficult to learn about master photographers, and it doesn’t negate anyones talent to study and learn from them. On the contrary, the study of the masters, or even contemporary shooters who you enjoy, can open your eyes to your own work.

We don’t study in order to copy the masters, nor is there any desire on our part to become small clones of their style. At least there shouldn’t be. What we are looking for are the commonalities of making images, and the unique solutions others have found to make them.

Look – we can teach someone how to light fairly quickly, it isn’t hard. We can teach the ‘rules’ of composition, and how to color balance and all that stuff. It is pretty damned easy to teach and to learn.

But no one can teach someone how to see, how to make a photograph that transcends the snap and becomes something more. No one can teach vision, and style, and how to dig down deep to make something all their own.

We teachers can only lead the way, show them the direction and help them find it within themselves. Understanding what other artists do and achieve with the very same tools they use can open flood gates of creativity, and the always valuable introspection.

Simple, really. We study the art of others to help understand our own.

The students in the 8 Week Portrait Classes I have run this year have said things to me like;

“I never knew I could make photographs like this. Studying the work of Peter Limburgh opened me to a whole new way of approaching light.”

“Sarah Moon made me see photographs in a totally different way.”

“I have found a new love of portraiture after being immersed in the work of David Eustace, and I love it.”

It is so true… the photographers all saw major breakthroughs in their own work after studying these wide ranging master portraitists. This was probably the most exciting thing for me as a teacher.

Here are a few things we can learn from studying other photographers.

How to meet a challenge head on.
So many times shooting is just a set of challenges that seem to stack up against you at every turn. Understanding that other photographers have had those same challenges, and then learning how they dealt with them can give us fresh perspective on ways we can deal as well.

How to approach a subject in different ways.
The portraiture work of David Bailey is worlds apart from the portraits of Dan Winters, and yet there is something to be gleaned from both. Whether you like one or the other more, studying the way they use light to shape and present the subject is fascinating. You may choose another path altogether, but you do it knowing what you are doing, and how to do it your way.

You get to step into the mind of another shooter… and that helps you grow.
When you study, or immerse yourself in the work of another photographer, you can start to see how that photographers sees, how they approach a visual challenge, how they choose to use – or not use – context. This can help you make decisions when you face the same challenges. Decisions that are uniquely yours, but derived from the visual legacy of a master.

The more you THINK about making a photograph, the better your photography can become.
In the workshops we strive to immerse ourselves in the work of master photographers. Some of the students decide they want to create a lighting scheme that is as complex as a master they are studying, while others try to find the essence of the work and then integrate some of it into their own style pallets. Both are excellent tools. And both help the photographer hone their craft faster because as you raise the camera up to your eye, you start to question the process based on the photographer you are studying. And that exercise is so very valuable. It creates patterns that will stay with you for the rest of your photographic career. THINKING about the photograph.

Freedom from sameness.
Yes… freedom. We get in a rut sometimes. We begin to think that Facebook and Flickr and G+ are arbiters of our own style and aesthetic and nothing could be further from the truth. Studying the work of photographers who are creating masterful images can lead to the discovery that you can make any kind of images you want to make… as long as they are authentically yours. And the freedom to make YOUR image can many times come after studying someone else who claimed their freedom, and then took it to levels unimagined for most of us.

I love teaching these classes, and we will resume in January. Currently we have three portrait classes; two are general approaches to stylized portraits, and one is focused on the environmental portraitist. I may add a studio section, but probably not. I am thinking that I could switch out a few photographers in the other classes and add a few new ones to the mix.

For more information on the last class of the year, go to this page.

Here are a few of the portraits to come out of the current 8 Week Portrat Class:

P52 Member Adi Talwar Shooting for the NYT

P52 Member Adi Talwar Shooting for the NYT

Adi Talwar is one of my Project 52 alumni. He just got featured in the NYT online magazine and the P52 family could not be more proud.

NYT article.

Adi is a go-getter. He always focused on getting the shot he saw in his head, and found the possibilities in the medium to make that happen.

Looking for a photographer who puts everything into his work, check out Adi Talwar for your next assignment.

Adi Talwar Photography   People

Some Amazing Portraits from The Current Class

Some Amazing Portraits from The Current Class

The goal of the portrait classes I teach is to look at a prominent portrait photographers work, and find those aspects of the work that resonate with our work. The goal is NOT to copy those we study, but to be inspired by their work.

This week we looked at the work of Lee Crum and Matt Barnes, two amazing portrait photographers. The members were inspired by their work and created some wonderful images. I am sharing them with you here.

For information on the next 8 Week Portrait Class, see this page.




This is the first workshop I ran early this year. The eight photographers we study are icons in the portraiture world, and I know you will love learning about them. Images above are a random sampling of the students work.

We Will Explore the Work of 8 Major Portrait Photographers

Each assignment features the work of a contemporary or modern photographer and provides the direction for the shooting assignment for that week. We examine the portraiture of Victor Skrebneski, Karsh, Sarah Moon, Peter Lindbergh, Herb Ritts, Dan Winters, Jeanloup Sieff, and William Coupon. Inspiration and insight. An additional bonus photographer was recently added. 

Each shoot has a couple of videos explaining the work of the photographer, and there is an assignment that is reviewed each week. This class will meet on Friday mornings, 9AM Pacific. It is designed for photographers who know how to use their camera, but want to hone their portrait skills.

We begin on November 7, 2015 and are limiting this group to 18 photographers.

Workshop fee has remained at $75, and there are over 80 hours of video reviews of previous classes available for your review.

Interested? See more here.

Here is a link to several pages featuring the student work. Students range from beginning portrait shooters to advanced pros. The mix of styles and levels make the class an excellent experience for all.