About wizwow

I am in love with light.

Also known as Don Giannatti, photography has been the focus of my life for most of my adult years. I have written three books for Amherst Media (available on Amazon and Barnes & Noble: keyword 'don giannatti'. Lighting Essentials is my flagship blog and ezine with a slightly different slant than most photography related blogs. If you are interested in becoming a better photographer, check out www.project52.org. Thanks for visiting.

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Here are my most recent posts

The Last Project 52 Assignment for the 2013 Group

chili

“Cooking With Chili” is the name of the faux cookbook. The assignment was to shoot to the layout. The students did a magnificent job with this, and I want to share the work with you all.

You can see the layout, and it was provided as a layered PSD file to the students. They then shot the concept (brief) and put the image together in Photoshop.

We are now working on a book for the end of the year, and it will be amazing. I will post the book (free PDF or purchase hard copy at Blurb) here when it is ready. Believe me, it will be amazing!

See how a lot of different photographers interpreted the same layout.

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Irene Liebler’s “Cooking With Chili” BTS Work

irene-liebler-Chili-Cookbook-Cover

Irene Liebler is a photographer/designer in Connecticut. She is also a Project 52 member and has developed quite a unique style.

This is a recent image for an assignment on P52, a “Cooking With Chilis” Cookbook Cover, shot to layout.

In this post, she walks you through how she did it, and the thought process that goes into this level of work.

She also has a book at Blurb that walks you through the processes she uses for making her unique and wonderful imagery. Pick up a copy of “The Man In The Red Jacket” to see the magic being made.

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Art And Its Detractors

“How has your art been received in your community? Do you have any detractors?”

“Oh, yeah. That comes up all the time. If you really, really commit to something, someone will hate you for it. And that’s ok. But the further you pursue your art, and the more you come to understand that it’s coming from who you are, the less that stuff gets to you. When you reach that point and put your work out there, and somebody hates it, what are your options? Are you gonna move forward or completely realign your work? Somebody will always be there to tell you they don’t like what you’re doing. To do work that pleases people is a constant investment in gauging trends and evaluating opinions and measuring yourself against them. If you align to what’s popular, and then in two years everyone hates it, you have to completely change who you are. But if you just figure out who you are and how you want to work, all you have to do is commit to that the rest of your life. People’s reactions might change, but you won’t have to. You’ll be doing something you care about, whether people like it or not.”

Photographer Ryan Muirhead Talks Depression, Creativity, and What It Means to Be Human

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“NO” versus “YES” – Which Got The Most Response?

cops

On the previous post I mentioned, almost in passing, how negative articles and stories are more highly engaged than are positive ones.

A few minutes later, this catches my attention:

Just Say NO

“So, one answer to my student’s rhetorical question is “Just say NO.” As in, no, I will not make your donut commercial for free; no, I will not play at your restaurant “for the exposure;” no, you cannot have my painting to hang in your home because your “important” friends will see it; no, I will not paint your set “for the experience.”  What I will do is accept a slightly below market wage because I’m still in school and you’ll get what you pay for; yes, I will play at your restaurant for one night if you provide dinner for my family of six beforehand; yes, I will loan my painting to you for a fixed period of time if I am invited to the cocktail party to meet your important friends; yes, I will paint your set with you so that you can train me on a specialized technique with which I am unfamiliar.  Or, yes! I will gift my talents to you with generosity and an open heart because I love you, your cause, or your work. But no, I will not make your donut commercial for free.  [In a follow-up post, I discuss saying "YES!"]“

It received over 114 responses before the comments were closed.

The following week, the author wrote “Saying YES”.

“Just – or even more – important than knowing when to say “no,” is knowing when and how to say “yes.”  Giving builds community; giving builds friendships; giving builds social capital (although one need not think of it in those terms); giving lifts the spirit of both the giver and receiver.  We may give of our time, we may give of our money, we may give of our things, we may give of our talent.  Related to giving is sharing – we may share knowledge, share food, share an experience (good or bad), without any exchange of material goods.”

It received three comments.

Negativity is the common thread of all failed anythings. The author has it right on both of these articles. Absolutely right… and yet the negative by far has more engagement.

Why?

WTF? You think I am some sort of sociologist or somethin’? I have no data, only my life long experience of finding that negative people are more persuasive and impassioned than they should be.

It is almost as if people go LOOKING for negative things to use as some sort of blame shifting mechanism.

After all, if you aren’t successful it is probably because of ‘those people’… you know who I mean… the others that steal dreams and force us to constantly make bad decisions and sit on our fat asses whining.

Yeah… them.

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On Change Changing What was Changed…

hiway
… or something.

My friend Jan Klier (NYC) and I were discussing the recent Getty move to grant access to millions of images for only a byline. He feels it is a good move for photographers, and while I am still somewhat ambivalent we both agree that the worst thing is the overall message that photographs are not worth much anymore.

We also agree that message will fade as photographs are becoming more and more valuable all the time.

No, I am not talking about wedding photographs or baby shots, brochure covers or even ad shots for the newest wizbang gadget.

I mean as a value to our lives. The communication and interaction they facilitate. The shared experiences and cultural manifestations of images are not to be ignored.

From Jan’s post this morning:

“Photographers lack that scale in their marketing. How many portfolio reviews have you been on in the last year? How many people have seen your entire book and seen the majority of your photos? How many people’s opinions have you gotten about your work? Is it a statistically significant number? Doubtfully. Yet, how many people have seen some of your images in some form or another without you knowing about it? How much better could your business be if you could reliably create and market your next photo with the accuracy of an Amazon recommendation?

So while Getty’s latest move may not yet be the photographer’s meta data solution, it’s a move in that direction. Paul Melcher has been involved in Stiple, another smaller endeavor in the same vein.”

From my half of the email exchange this morning:

Change is hard. Change is always harder when multiple models change at the same time. The traditional ‘dollars for hours’ model of the service sector is being tossed on its head. The traditional ‘licensing’ for use’ model is being challenged and in many cases eviscerated.

When we take today’s market and look at it from today’s perspective (rather than one of 20 years ago) we can clearly see that if we began this industry now, we would be using a far different set of tools to create the values we want to maintain. We would not be looking at day-rates, licensing, and controlling access, we would be looking at reach, engagement and open access.

Business models that made no sense 20 years ago, and will make a lot of sense 20 years from now. Or something else entirely, change is indeed constant.

Simply said, the old models don’t work smoothly in today’s environment. It will not get smoother.

And yet that failed model of trying to shoehorn an unworkable model into a clearly bad fit is what so many spend their time and efforts on.

The old model of the business of photography is breathing its last breath. Mediocre photographers who got by in years past are today’s roadkill. Big time shooters are finding other models to follow (McNally the celebrity, Heisler the sage etc…) and this is the natural progression of disruption, be it good or bad not withstanding.

The new model of photography is also quite difficult to see at the moment. It is still in flux, and in fact may never again ‘gel’ into a single, describable entity. It may remain ethereal and erratic, shifting forever without a clear and discernible set of parameters.

Quickly changing cultural beliefs and communication standards will be entering and weaving for quite a few more years… and the pace will most likely not subside (barring a catastrophic failure of society, which may not be out of the question these days).

The fear that photographers have over losing what they had is misplaced. It is already gone. Looking back and wishing it were not so is of no value, and it will avail nothing but more distraction and pain and time lost from moving ahead.

Looking forward may indeed be painful, but it will at least be a start toward understanding the changing nature of photography, how photography is perceived and used, of what value is photography to the culture and how one who creates imagery fits in.

This of course requires more effort, so we will continue to bitch and whine, which of course provides nothing of value, but is far easier to do.

Notice the amazing hit counts on the ‘oh poor woe is us’ posts at Petapixel, VSL, f-stoppers and such. Doom and gloom are still the big attractions for the human race. Early newspaper owners knew it. Media organizations know it. Nothing different in the photography realm.

But we are all aware of those that ignored the doom and gloom fascination of the day to move into a more prosperous tomorrow. Instead of wringing hands and enjoying each other’s suffering, they went out and did… something else. A choice we all have an opportunity to make every single morning we open our eyes.

Today I am trying to figure out how to incorporate Snapchat into my business… not sure I have a breakthrough yet, but I believe there is a way.

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