About wizwow

This is a place for photographers.

Hi, I'm wizwow - also known as Don Giannatti. Photography has been the focus of my life for most of my adult years. I have written three books for Amhearst Media (available on Amazon and Barnes & Noble: keyword 'don giannatti'. Lighting Essentials is my flagship blog and e-zine with a slightly different slant than most photography related sites. If you are interested in becoming a better photographer, check out Project 52 Pros.

Thanks for visiting.

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Here are my most recent posts

P52 Member Alicia Bonterre wins Two ADDY’s… WOW

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Alicia Bonterre: Photographer, Trinidad and Tobago

Alicia Bonterre: Photographer, Trinidad and Tobago

CONGRATULATIONS, ALICA!!!

Alicia Bonterre started with P52 about two years ago. She wanted to up her game, create images outside of her comfort zone, and become better at commercial photography.

She just won two ADDY’s – A GOLD and a SILVER … so, we can safely agree she has indeed upped her game. The entire P52 gang are so very proud of Alicia’s progress and it is nice to see heer talent recognized in the ad agency world.

(The ADDY is the ad world’s version of the Academy Award, or the Grammy. It is one of the most prestigious awards a commercial photographer can receive.)

In Alicia’s own words:

PROJECT:
To photograph 12 images for a 2015 calendar for a local chain of supermarkets. The title of the calendar was “Grandma’s Remedies” and was to feature local herbs and “bush medicine.” The Ad agency gave me the list of herbs and the methods for their use, and I was asked to source, style and shoot. I met with the AD, the graphic artist and Account Executive to discuss the concept, layout, budget etc. Originally I was to shoot 8 of the 12 images with the other 4 to be sourced from stock, but after seeing the first set of images I delivered, they asked me to do all 12. I did up the story and mood boards for each and they were all approved.

 

CHALLENGES:
The first challenge was sourcing the items as many of these, although common, just weren’t readily available in my area or at the time. Because most of these were plants, wilting was a major problem as I could only get some of these from people’s yards and keeping the plant fresh after picking was a major challenge. In addition, I was only given this assignment a month before Christmas with the calendar needing to be in stores two weeks before then, so time was of the essence.

 

I spent 4 days sourcing which meant visiting the shops, my mom’s collection of antiques and novelties, friends’ cupboards, plant nurseries and the gardens of friends and their neighbors. Due to wilting some of the plants need to be collected just hours before they were to be shot.

 

Another challenge was that I don’t have a studio so I removed as much furniture from my moderately sized living room as I could and used there. This room is also very open with large windows on every side which is lovely for some images but for others it required a lot of flagging to shape the light.

 

THE SHOOT:
The shoot was completed over 3 days. I started with the items that I had on hand most likely to wilt. I shot tethered using Lightroom and would scale to view for accuracy of layout as the format was 9” by 12”. I had to make sure that everything would fit including a space for the fairly large date pad (approx. 25%) and the copy of the description and method of use for the herbs with a little breathing room for good measure.

 

Starting early, I would set up, shoot, edit,resize, and e-mail to A.D. for approval before breaking down the set. While waiting for approval I would set up and do another shoot, I would keep rotating like that averaging about 4 images a day. Some shots used natural light but I love the control I get from my strobes and flashes and often would bounce light off a large foam core board to create soft natural looking light so I could keep my ISO low while shaping the light.

 

CONCLUSION:
This was my first proper commercial job, but thanks to all the similar exercises done in Project 52, it was not new to me. I felt confident in accepting the job and felt I did a good job and the client was pleased. We are taught to shoot for our portfolios every assignment and this habit is now ingrained in me, so having to deliver that level of quality was not daunting.

 

That being said, I was very surprised to learn that my work gained the Ad agency Gold and Silver awards for Photography Campaign in the 2015 Caribbean ADDY. Up till then I had only a vague knowledge even of the existence of these awards so it was difficult for me to understand the importance of it. This has given me the encouragement to push further, learn more, want more, do more, be more. As a wonderful saying goes “If your dreams don’t scare you, they’re not big enough!”

Keep dreaming those big dreams, Alicia… they are working well for you.

The award winning images below:

From the Portrait Workshop: Inspired by Dan Winters

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Imitate. Assimilate. Innovate. — Clark Terry, jazz trumpet legend.

It is still the best way to learn art. And it drives the style of teaching I do. I don’t want anyone to copy anyone else, but rather to be inspired by the work of others. In the portrait class, we have looked at seven artists, all masters of portraiture in their own style. We have taken them apart to see how they work, and how they present that work to the world.

And then we get inspired to produce work that pays homage to the master, while hopefully forging our own style and essence into the image.

Dan Winters is a treasure for photographers wanting to learn what style is. His work has been featured the world over, and he has one of the most recognizable ‘styles’ in the business. The students spent two weeks pouring over his images, watching videos and generally discussing what makes the Winters image work so well.

And then they took what they learned and made an image… some images are direct homage, and others take what they learned and put it into their own voice. A voice that may be far from the inspirational, but also one that respects what came before.

I think the photographers did an outstanding job working with one of America’s most iconic shooters.

8 Week Workshop: Portraits Inspired by Herb Ritts.

The goal is not to copy, but be inspired by… Learning about a photographer like the remarkable Herb Ritts helps us to evaluate our own work, see it with new eyes and blend what we learn into our own mix. The photographers who study the past forge new paths into the future… not only for their own work, but for the art in general.

Congrats to these talented and very dedicated group of students.

A Few Words on that “Unphotoshopped Cindy Crawford Photo” Crap

A few days ago, this was making big news online… wow. Imagine Cindy Crawford having the guts to go public in a photograph that was un-retouched in Photoshop.

Yeah… wow. Big F’n Deal.

Of course she did that for two decades and more. You know that, right?

Of this I can speak firmly. We didn’t have Photoshop in the 40’s. 50’s. 60’s, 70’s, 80’s, 90’s. At the beginning of the 2000’s it was being used a bit more, until we arrive at today where the non-use of it seems to be big news.

Here is Cindy, circa 1980’s. NO Photoshop.

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(Christy Brinkley, 80’s) (Christy Turlington, 80’s) (Elle MacPherson, 80’s) (Tyra Banks, 80’s) – NO PHOTOSHOP


For people who have NO sense of history, how it all became. They gotta 5DMKIII and LIFE STARTS NOW.

Crap.

We will look at the insincerity of the photograph of Cindy in a moment, but first a history lesson.

We made the photographs using skills in lighting. LIGHTING. L I G H T I N G.
We had a cadre of amazing MakeUp Artists, Stylists, Lighting Assistants… all focused on making the image – perfect. Cause there was no ‘fixing’ them later.

Imagine that.

We made prints lovingly and by hand in dark, smelly rooms that perhaps robbed us of a few years of longevity.

Those prints were lovingly delivered to magazines where they were sent for halftone scans. (No, they did not have banks of ‘retouchers’ to ‘airbrush’ each editorial image. Anyone who tells you that was never there, and making that shit up. DIDN’T HAPPEN.)

We also shot this magic stuff called “Transparency” film… a ‘slide’ by another name. The image was what it was. If you blew exposure by a 1/3 stop, it was there for all the world to see in the transparency. If you missed focus you ended up with what we would technically call a ‘soft image’… no amount of work at the scanning houses was going to fix it. And many ‘soft’ images made it into print… because ART.

Find a few 80’s / 90’s Vogue, W, Italian Vogue (my favorite), Bazaar or other fashion magazines. Find a few early issues of People, Time, Life, Look, – hey – find a magazine printed before 2003 – ANYGDAM one. NO. PHOTOSHOP.

PHOTOGRAPHY done right by craftspeople and artists and damned skilled creators. Guess what we never said? “Fix it in Photoshop” – cause we. like, didn’t know what that meant in 1987.

So now someone wants you all to believe that PHOTOSHOP is the magic beans of photography. Well, it isn’t.

Light is.

Which brings us to the current image of Cindy…

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… and why I call BS on it.

Light.

This shot of Crawford was LIT to show her “flaws”. It was PURPOSELY created to show texture and line and the signs of age. It is NOT simply un-retouched, it is, in fact, ENHANCED through the lighting.

If you brought a model who looked like this to any decent photographer, they could choose to mitigate with lighting (soft non-directional ambient, or large scrim, plenty of fill) or enhance with small, single light source MEANT to bring out any ‘imperfections’ the woman may have.

(NOTE: Before we get pulled into one of those lameass discussions of what ‘beauty’ is, let’s not go there. My belief is that Crawford was and will always be a stunning woman. Age is not a digression in her appeal. Beauty comes in all sizes, shapes, and ages. I stopped shooting fashion BECAUSE I grew weary of shooting 17 year old ‘babies’ who were meant to personify ‘all women’. This whole thing may be a cause-celeb for a lot of folks. I walked away from a solid business because of my beliefs. Beauty if NOT made in Photoshop… and all of my subjects are beautiful to me, no matter who and how old they are.)

However, this image is supposed to be a rally point for the “anti-photoshop” groups, and those for whom the cause of the moment is so awesomely cool, man, they just have to be, like, involved… #trending#badphotographsrockcausetrendingsaysso….

Is this a ‘bad’ photograph of Cindy Crawford. No, of course not. It is as perfect as the photographer CHOSE it to be. The photographer CHOSE a single lightsource with no fill to enhance every line/wrinkle/and skin anomaly that was possible.

But to champion it as a shot of Cindy being brave and shooting without Photoshop leaves that part of the equation, the most important part – LIGHTING – out.

So is the idea that Cindy is brave for not being Photoshopped? That’s no big deal. She has done that before.
Or is it that she ‘risks’ showing off some flaws of age? Well, she CHOSE that when she chose to be shot with this light… so shouldn’t it really be “Cindy Crawford shows us what a beautiful woman looks like with the passage of time”? Cause why would you light her like this and then Photoshop it… That would be stupid.

(Yes, I know… but I don’t want to go there… so stop it. Stop it now… heh)

Where do I fall on the Photoshop or No-Photoshop line. I use Pshop basically the way I used a darkroom. I strive to get it as right in the camera as I possibly can. It is in my photographic DNA, I suppose.

But I also don’t give a rats tushie what others do. I have no dog in this hunt, and usually find such discussions and ‘side taking’ utterly boring and useless.

So “Shop” away if you want. Or not.

But don’t peddle a prepared and purposely lit shot to show ‘flaws’ and expect me to believe that nothing else could be done but Photoshop. That is a lie… there is something we call…

Lighting.


Of course the disservice it does to the amazing photographers of that time… from David Bailey, to Watson, Elgort, Demarchelier, Lindbergh, Ritts, VonUnwerth, Roversi and more… just terrible.

We have an art form that doesn’t even acknowledge its past, but chooses to be led by people who do not have the best interests of photography at their hearts, but the quest for immediate fame and more “likes”… pathetic.

 

New Camera Announcements from Canon

Some amazing new cameras from Canon. I don’t get involved in new gear releases, but this stuff is starting to get exciting now.

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Canon D5

PRODUCT HIGHLIGHTS

  • 50.6MP Full-Frame CMOS Sensor
  • Dual DIGIC 6 Image Processors
  • 3.2″ 1,040K-Dot ClearView II LCD Monitor
  • Full HD 1080p Video Recording at 30 fps
  • 61-Point High Density Reticular AF
  • 150,000-Pixel RGB+IR Metering Sensor
  • ISO 100-6400; 5.0 fps Burst Shooting
  • Anti-Flicker Compensation
  • User-Selectable Shutter Release Time Lag
  • Dual Compact Flash and SD Media Slots

 

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11-24 EF Canon F4L

PRODUCT HIGHLIGHTS

  • EF Mount L-Series Lens/Full-Frame Format
  • Constant f/4 Maximum Aperture
  • Super UD, UD, and 4 Aspherical Elements
  • SWC, Air Sphere, and Fluorine Coatings
  • Ring-Type USM Autofocus Motor
  • Internal Focus; Full-Time Manual Focus
  • Weather-Resistant Design
  • Rounded 9-Blade Diaphragm

 

canon_0591c005_eos_rebel_t6i_dslr_1116102

Canon EOS Rebel T6i DSLR Camera with EF-S 18-135mm f/3.5-5.6 IS STM Lens

PRODUCT HIGHLIGHTS

  • 24.2MP APS-C CMOS Sensor
  • DIGIC 6 Image Processor
  • 3.0″ 1.04M-dot Vari-Angle Touchscreen
  • Full HD 1080p Video Recording
  • 19-Point All Cross-Type AF System
  • 5 fps Shooting & Extended ISO to 25600
  • Hybrid CMOS AF III & EOS Scene Analysis
  • Creative Filters
  • Built-In Wi-Fi Connectivity with NFC
  • CS100 Connect Station Support

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