Vintage Clothing Expo, Malmo by Flora Cusi

Vintage Clothing Expo, Malmo by Flora Cusi

Vintagemässan i Malmö, 25th of May 2013

http://vintagemalmo.se
photographer: Flora Cusi
floramc@floramc.se

Project: I decided to visit the vintage expo in Malmö for my event project. My main interests are colors and patterns and less documenting the presence of people, although I did not exclude this second part. I just used part of the expo, like the catwalk to put the two things together. I made an effort to photograph the whole exposition but I had several problems with people as many were not willing to be photographed.

Difficulties: the main difficulty was to control the light. It was extremely bad lights almost everywhere, and a cloudy dark day not letting in a lot from the big windows.
Another problem was the lack of glamour. I expected something more styled and pompous, and surely there were a lot of inspired pin-ups walking around. But the whole presentation was quite shabby and I had to work on my own to isolate my subjects and make them look good.
Also, the quality was really varied. Some clothes were coming from Hollywood and had a real style, others were of the worst quality. It was hard to vary, much harder than I expected.

Intentions: I am not quite the person who document facts. I use photoshop and I reorganize my pictures. I don’t aim to become a press photographer or work with documentary. I suppose part of my pictures would still fit on a fashion magazine, but I don’t mind letting photoshop being quite evident in my work.

Creating unity was a challenge and I was not out to show clothes and clothes, although that was the main thing out. I wanted to catch a bit of variety and I suppose I managed, but I had to sort out a lot as as said they really were showing things in a real shabby way.

Thanks Flora… very interesting project.

Flora is a Project 52 PRO member and lives in Sweden.

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